TikTok US Launches Standalone Pro Events App to Spotlight Cultural Moments
TikTok US has launched a standalone app called TikTok Pro Events to increase user engagement during major cultural events. Its debut will focus on the 2026 FIFA World Cup, where users can earn “Stars” through interactive tasks and redeem them for TikTok Shop coupons or charitable donations, further strengthening TikTok’s ability to monetize traffic during major events.