Deadline July 24: US Tariffs on EU and UK E-commerce to Rise to 10-12.5%
The US is set to implement new Section 301 tariffs on July 24, covering most imported goods from the EU and UK. This will directly increase operational costs for cross-border sellers, who need to assess profit margins in advance and consider tariff deduction options.
What are the key facts?
- 1Effective date July 24, 2026
- 2Section 301 tariffs
- 3Tariff rate 10%-12.5%
What happened?
As the temporary tariff under Section 122 expires, the US will enact a new Section 301 tariff policy on July 24, 2026. This policy will impose tariffs of 10% to 12.5% on 99.4% of imported goods, including those from the EU and UK. This presents a rising cost challenge for cross-border e-commerce, and experts recommend that sellers enhance their utilization of Duty Drawback policies to mitigate the pressure of new tariffs.
What does this mean for cross-border sellers?
Sellers should reassess operational costs and pricing strategies to ensure that profits are not eroded under the new tariff policy. Top priority action: Calculate the new cost structure and consider applying for tariff drawbacks to alleviate economic pressure.