eBay Adds 'Promotional Items' Filter to Search Results
eBay has added a 'Promotional Items' filter in the search options to help buyers more easily find items participating in promotional activities, thereby increasing the exposure and conversion rates for store sellers.
What are the key facts?
- 1Feature update: New 'Sale items' filter
- 2Applicable to: eBay store sellers using Markdown Manager
What happened?
eBay has introduced a 'Promotional Items' filter under 'More Buying Options' in the search results sidebar. Buyers can use this feature to directly view store items discounted through the Markdown Manager. This update will enable buyers to more conveniently find discounted products while offering sellers additional display opportunities to attract more customers. Sellers using this feature need to ensure timely updates of product information for optimal results.
What does this mean for cross-border sellers?
Sellers should actively use the Markdown Manager to create promotions and leverage traffic benefits from the new filter to boost store conversions. Failing to adapt to this new feature promptly could result in missed opportunities to increase visibility and sales. It is recommended that sellers update promotional information quickly to attract more buyers.