eBay Opens Promoted Stores Custom to Eligible Store Sellers
eBay has expanded Promoted Stores Custom to all eligible sellers with active Store subscriptions.
What are the key facts?
- 1Promoted Stores Custom is open to all eligible Store subscription sellers
- 2A single promoted campaign can include up to 1,000 listings
- 3Each campaign can include up to 10 featured products
- 4Ad clicks can lead to the Store home page, promotion page, or custom product collection page
What happened?
eBay announced that Promoted Stores Custom has expanded from a limited test to all eligible sellers with active eBay Store subscriptions. The feature allows sellers to select up to 1,000 listings in a single promoted campaign and set up to 10 featured products. Buyers who click the ad can be directed to the Store home page, a promotion page, or a custom product collection page, instead of only a fixed store page. The change does not automatically alter existing Promoted Stores campaigns, but gives brand sellers, seasonal-product sellers, and professional sellers with large numbers of SKUs more control over ad grouping and landing pages. Sellers can create Promoted Stores campaigns and select Custom mode in the Advertising tab of Seller Hub. The announcement did not say that advertising rates or bidding logic had changed, so sellers should track budget spend, post-click conversion, and sales differences among landing pages.
What does this mean for cross-border sellers?
Eligible sellers with active eBay Store subscriptions can now use Promoted Stores Custom to group and promote large numbers of listings while choosing the ad landing page. The announcement did not specify changes to advertising rates or bidding logic, so sellers should include budget spend, post-click conversion, and sales differences among landing pages in their test records.
What should sellers do now?
- 1This week, create a Custom campaign in the Advertising tab of Seller Hub; group listings by brand or seasonality; select no more than 1,000 listings and set no more than 10 featured products; and save the campaign draft.Listing Optimizer
- 2This week, configure the Custom campaign to use the Store home page, promotion page, or custom product collection page as the landing page; record clicks, budget spend, and conversions; and create a landing-page comparison table.Profit calculator