eBay Requires Prior Enablement for High-Value Sales to the United States
eBay requires certain sellers to complete additional seller enablement before selling individual items to the United States with a total price, including shipping, of $500 or more. The policy took effect on August 27, 2025.
What are the key facts?
- 1$500 threshold including shipping for high-value sales to the United States
- 2Certain sellers must complete additional enablement before selling high-value products
- 3Policy effective August 27, 2025
- 4Existing non-compliant listings may be ended automatically
What happened?
Under eBay’s United States sales policy, sellers registered in affected regions who do not have a dedicated account manager must complete additional seller enablement before selling to U.S. buyers individual items valued at $500 or more, including shipping. The policy took effect on August 27, 2025, replacing the previous $2,500 threshold. For existing listings that do not meet the requirements, eBay may end the listings automatically; sellers can relist them after completing enablement. The rule mainly affects sellers of high-end electronics, jewelry, luxury goods, collectibles, photography equipment, industrial equipment, and other high-value products. Cross-border sellers not using eBay International Shipping should also check whether the United States is configured as a shipping destination. Although the policy was not newly issued in the past 48 hours, the page was recently updated and crawled. This requirement remains relevant to current high-value cross-border sales and should be included in profit and inventory planning.
What does this mean for cross-border sellers?
Some high-value sales to the United States require additional seller enablement, with a threshold of $500 or more per item including shipping. Existing listings may be ended automatically if the requirement is not met; sellers should also verify the U.S. shipping destination and adjust profit and inventory plans.
What should sellers do now?
- 1For eBay stores selling high-value products to the United States, identify items priced at $500 or more per item including shipping and create an SKU list; confirm whether each seller is affected and record its enablement status.Profit calculator
- 2This week, check the eBay U.S. shipping-destination settings, especially for items not using eBay International Shipping; save screenshots and record abnormal listings and their resolution in the high-value sales tracker.Listing character checker
- 3Before relisting high-value products on eBay, verify seller enablement and check whether existing listings were ended automatically; complete the review when every target SKU has enablement evidence or is marked as not sold to the United States.