eBay to Pass Shipping Discounts to Buyers by Default, With Opt-Out Available to Sellers
Starting October 1, 2026, eBay will by default pass eBay Labels shipping discounts to buyers, while sellers can opt out by September 25.
What are the key facts?
- 1Effective October 1, 2026
- 2eBay Labels shipping discounts
- 3Opt out by September 25, 2026
What happened?
eBay notified sellers that the platform will change how shipping discounts generated through eBay Labels are displayed starting October 1, 2026. Under the new setting, the discounts will by default be applied to the shipping price buyers see at checkout, improving price competitiveness ahead of holiday sales. Sellers who use calculated shipping and do not want to adopt this default arrangement must adjust their preferences in the account dashboard and opt out by September 25, 2026. The notice concerns eBay Labels shipping discounts, price display on the buyer payment side, and an opt-out option in seller accounts, with specific settings managed by sellers in the platform dashboard.
What does this mean for cross-border sellers?
This adjustment will directly change how shipping is displayed on eBay listings, so sellers need to recalculate order margins after the discount is passed through. A common mistake is assuming existing shipping settings will remain unchanged; failing to check the dashboard could allow shipping discounts to squeeze profits during the peak season. Highest-priority action: This week, review eBay Labels usage, shipping templates, and the opt-out option, and recalculate product-level profits.