eBay Waives Basic Selling Fees for Private Sellers in France and Italy and Expands Fashion Authentication
eBay removed basic selling fees for private sellers in France and Italy and expanded its European authenticity authentication service for fashion and luxury goods.
What are the key facts?
- 1September 1, 2026
- 2France and Italy
- 3Basic selling fees waived for private sellers
- 4Fashion authentication
- 5Luxury goods
What happened?
On September 1, 2026, eBay announced a policy waiving basic selling fees for private sellers in France and Italy. The policy applies to relevant sales activities by private sellers on the platform and is intended to increase the supply of private sellers’ pre-owned goods in the French and Italian markets.
eBay previously introduced similar fee-free arrangements for private sellers in the United Kingdom and Germany. It is now expanding the policy to France and Italy. At the same time, the platform continues to expand its fashion authentication services in European markets, covering more fashion and luxury goods transaction scenarios.
The authentication service verifies the authenticity of eligible fashion products and supports secondhand fashion transactions on the platform. The policy adjustment covers both private-seller fee arrangements and the expansion of fashion authentication services. Specific eligibility and product requirements are subject to eBay’s published market rules.
What does this mean for cross-border sellers?
After eBay waives basic fees for private sellers in France and Italy, supply and price competition in secondhand fashion will become more direct, so professional sellers cannot rely on inventory advantages alone. If authenticity, condition, and authentication information are not prepared in advance, conversion may suffer when competing with lower-priced private listings. Highest-priority action: review fee rules for the France and Italy sites this week and add authentication and condition materials for priority products.