Etsy Updates AI Product Policy
Etsy updated its AI product policy, requiring real product photos, limiting AI-generated functional guides, and strengthening violation detection. (Based on the summary)
What are the key facts?
- 1Etsy updated its AI product policy on October 22, 2026
- 2Real product photos required
- 3AI-generated functional guides restricted
- 4Violation detection strengthened
What happened?
Etsy updated its AI product policy on October 22, 2026. According to the original report, the updated policy requires products to use real product photos and sets restrictions on AI-generated functional guides. Etsy also strengthened violation detection. The policy changes cover product images, AI-generated content, and platform violation identification, and apply to Etsy product policy management.
What does this mean for cross-border sellers?
Etsy sellers need to recheck product images and AI-generated content, ensure that products use real product photos, and specifically review functional guides. Following stronger violation detection, images, guides, and pre-publication reviews should be included in routine compliance procedures.
What should sellers do now?
- 1This week, review every active listing in the Etsy store one by one. Prioritize replacing AI-generated images in the main and detail images with real product photos, and create a list of affected listings. Completion standard: each listing on the list has its image status recorded and a real-photo inspection result attached.Listing Optimizer
- 2This week, screen all Etsy store listings containing functional guides, flag AI-generated content, and pause direct publication. Submit them only after manual review. Completion standard: create an item-by-item review record containing the handling conclusion and any materials still required.
- 3This week, check product images, titles, and descriptions one by one before publishing listings on Etsy, retain the check results using a listing tool, and review high-risk content. Completion standard: every listing pending publication has a check record, and anomalies have been corrected or flagged.Listing character checker