Survey: Amazon and Walmart Capture 44% of First-Time Brand Purchases
The latest survey indicates that Amazon and Walmart remain the primary venues for brands to acquire new customers. In contrast, TikTok Shop struggles with delivery timeliness, exhibiting a delay rate more than double that of Amazon and Walmart.
What are the key facts?
- 144% of consumers make their first brand purchase on Amazon/Walmart
- 2Only 10% purchase on retailer websites
- 3TikTok Shop's delivery delay rate reaches 16%
What happened?
According to a survey commissioned by Radial, 44% of consumers choose Amazon or Walmart for their first time purchasing new brands, significantly higher than just 10% at retailer websites and 3% in social e-commerce platforms. Additionally, TikTok Shop's delivery delay rate is 16%, while that of Amazon and Walmart is only 7%.
What does this mean for cross-border sellers?
Brands should prioritize placement on mainstream platforms to acquire new customers while also optimizing logistics and fulfillment capabilities on TikTok Shop to enhance customer trust.