TikTok Shop to Require Account Reverification for Frequently Non-Compliant Sellers
TikTok Shop is strengthening compliance oversight by requiring sellers with numerous violations to undergo account reverification. Sellers that fail verification will be unable to continue operating. The measure is intended to improve the platform ecosystem and buyer trust.
What are the key facts?
- 1Trigger conditions: Risk signals such as a surge in negative reviews or policy violations
- 2Verification requirements: Identity information, business qualifications, and facial recognition
- 3Execution requirement: Primary account only
What happened?
TikTok Shop released a new policy requiring sellers to undergo account reverification if the system detects risk signals in their stores, such as a surge in negative reviews or policy violations. Sellers must submit identity or business qualification documents through the Qualification Center in the seller backend and complete facial recognition. The process is limited to the primary account, and stores that fail verification will face restrictions.
What does this mean for cross-border sellers?
Sellers must strictly follow platform rules to avoid account locks caused by violations. If a verification notice is received, complete the process promptly to prevent disruption to normal store sales.