TikTok Shop Europe Cuts Commissions for Some Sellers
TikTok Shop Europe has updated its commission policy: the standard commission is 9%, while some electronics sellers and new sellers can receive lower rates.
What are the key facts?
- 1TikTok Shop Europe updated its commission policy on September 29, 2026
- 2Standard commission rate is 9%
- 3Eligible electronics can receive a 7% commission rate
- 4New sellers in some EU markets can receive a 4% rate for 60 days
- 5New sellers in some markets can receive a 2% rate for 90 days
What happened?
TikTok Shop Europe updated its commission policy on September 29, 2026, applying it to European markets including Belgium, Germany, Spain, France, Ireland, Italy, and the Netherlands. The platform charges a standard 9% commission on settled orders. The commission basis includes net sales, shipping paid by the buyer, and platform discounts, while refunds and corresponding discount refunds are deducted; applicable taxes are generally also included. Eligible electronics in specified categories, including some beauty and personal care electronics, can receive a category-level discount that reduces the actual commission rate to 7%. In addition, eligible new sellers can receive limited-time discounts for their first EU store: in France, Germany, Spain, Italy, Ireland, and other markets, the commission can fall from 9% to 4% for 60 calendar days; in Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal, and Hungary, it can fall to 2% for 90 calendar days. The policy primarily affects new sellers planning to enter EU TikTok Shop, electronics sellers, and merchants opening stores in multiple countries.
What does this mean for cross-border sellers?
The standard TikTok Shop Europe commission is 9%; eligible electronics can receive a 7% rate, while new sellers in different markets may receive limited-time rates of 4% or 2%. Sellers should recalculate pricing and margins by market, category, and new-seller eligibility, and avoid applying promotional rates to ineligible stores or products.
What should sellers do now?
- 1For TikTok Shop stores planning to enter the EU, create a market and category list and mark for each item whether it qualifies as a new seller, electronics, and a first EU store; produce an eligibility checklist.Marketplace fee compare
- 2Use a profit calculator to model target listings at the standard 9%, electronics 7%, and new-seller 4% or 2% commission rates; compare gross margin after net sales, shipping, platform discounts, and refunds, and create a pricing table.Profit calculator
- 3Create a 60-calendar-day promotion ledger for France, Germany, Spain, Italy, Ireland, and other applicable markets, and a 90-calendar-day ledger for Poland, the Netherlands, Belgium, and other applicable markets; record the applicable rate and expiry checks for each store.Breakeven calculator