TikTok Shop UK Reiterates Tiered Account Health Rating Enforcement Rules
The UK site uses a 0–1000 AHR scale, with tiered enforcement triggered at different violation-score thresholds.
What are the key facts?
- 1AHR uses a 0–1000 scale and generally reflects records from the previous 180 days
- 2New stores generally start at 200 points
- 3A score of 150 may trigger a 7-day withdrawal freeze, while 100 may trigger a 14-day freeze
- 4A score of 50 may trigger a 30-day freeze and trading ban, while 0 may result in permanent suspension
What happened?
TikTok Shop UK relisted the Account Health Rating, or AHR, rules in its seller policy updates on October 22. The metric reflects store compliance and is not the same as the Shop Performance Score, which reflects sales performance. AHR uses a 0–1000-point system. The platform adds or deducts points based on fulfillment, product compliance, intellectual property, logistics, account security, and after-sales violations during the previous 180 days. New stores generally start at 200 points. Sellers can gain 4 points for every 200 qualified orders completed within the previous 180 days, up to 20 points per week, but late-shipped, canceled, refunded, returned, or defective orders do not count toward the increase. Scores falling to 150, 100, 50, or 0 may trigger different levels of withdrawal freezes, trading restrictions, or account suspension.
What does this mean for cross-border sellers?
TikTok Shop UK’s AHR is directly linked to store compliance status. Fulfillment, product compliance, intellectual property, logistics, and after-sales issues can all reduce the score. Sellers should not monitor sales performance alone; they should also track the 150, 100, 50, and 0 thresholds to reduce the risk of withdrawal freezes, trading restrictions, or account suspension.
What should sellers do now?
- 1This week, review late shipments, cancellations, refunds, returns, defective orders, and product compliance records from the past 180 days for UK stores. Classify them by fulfillment, listings, and intellectual property, create a remediation list, and assign an owner to each item.Listing character checker
- 2Record the current AHR score for each UK store and check the distance to the 150, 100, 50, and 0 thresholds. Review weekly and retain screenshots or spreadsheets so abnormal scores and corresponding remediation records are traceable.AI Customer Service