TikTok Shop Introduces Account Health Rating (AHR) System
TikTok Shop began gradually implementing the Account Health Rating (AHR) system on June 15 to replace the previous violation points system. This new system provides a more intuitive reflection of seller compliance performance, requiring sellers to optimize their operations based on the new scoring criteria.
What are the key facts?
- 1New system: Account Health Rating (AHR)
- 2Replaced: Previous violation points system
- 3Effective date: June 15, 2026
What happened?
TikTok Shop has introduced a new Account Health Rating (AHR) system to scientifically assess seller compliance. The launch of the AHR system means that the previous violation points system will be replaced, and the platform will push relevant updates to sellers in batches, recommending timely checks on backend score changes to ensure account health. Under the new system, sellers are required to actively monitor scoring indicators and promptly address any potential violations to maintain a good account status and avoid impacts on traffic and weight.
What does this mean for cross-border sellers?
Sellers should focus on the AHR scoring indicators and promptly address any violations to maintain a healthy account status and avoid impacts on traffic weight. Highest priority action: check and optimize store compliance this week to meet the new scoring standards.