TikTok Shop Japan Strengthens Product Qualification Compliance
TikTok Shop Japan requires products subject to product safety regulations to meet the necessary qualification, labeling, and certification requirements before listing, including PSC, PSE, PSTG, and PSLPG markings.
What are the key facts?
- 1Regulated products on the Japan site must meet qualification, labeling, and certification requirements before listing
- 2The requirements focus on PSC, PSE, PSTG, and PSLPG regulatory markings
- 3Qualification information submission and management functions have been gradually available since December 1, 2025
- 4Non-compliance may result in sales restrictions, delisting, or further penalties
What happened?
TikTok Shop Japan’s product publishing policy requires sellers to complete the relevant qualification, labeling, and certification requirements before listing products regulated under Japan’s product safety laws. The platform focuses on four types of regulatory markings: PSC, PSE, PSTG, and PSLPG. Depending on the product, sellers may need to submit company registration materials, test reports, certification documents, and product images that clearly display the legally required labels. Starting December 1, 2025, the platform has been gradually rolling out qualification information submission and management functions in Seller Center, and it will regularly check whether qualifications remain valid. The policy applies to local and cross-border sellers offering regulated products in the Japanese market, covering some home appliances, gas appliances, children’s products, and other safety-controlled goods. If a product lacks the correct labels, its certificates have expired, or the brand and model in the listing do not match the certification documents, the platform may restrict sales, remove the product, or impose further penalties.
What does this mean for cross-border sellers?
TikTok Shop Japan requires regulated products to meet qualification, labeling, and certification requirements before listing, with a focus on PSC, PSE, PSTG, and PSLPG. Expired certificates, missing labels, or mismatched brands and models in listings may result in sales restrictions, delisting, or further penalties.
What should sellers do now?
- 1This week, screen home appliances, gas appliances, children’s products, and other safety-controlled goods on the Japan site. Check certificates, test reports, and company registration materials listing by listing against PSC, PSE, PSTG, and PSLPG requirements, and produce a missing-items list.Compliance
- 2Review the main images and detail pages of regulated products on the Japan site one by one. Confirm that legally required label images are clearly visible and that the brand and model match the certification documents, then prepare an image and document package that can be submitted through Seller Center.AI Photo Tagging
- 3Log in to Seller Center to check the status of qualification information submission and management. In particular, review the functions gradually introduced from December 1, 2025, and certificate validity, then create three lists: submitted, pending supplementation, and requiring updates.