TikTok Shop Launches New Account Health Rating System
TikTok Shop has fully upgraded its Account Health Rating system (AHR), replacing the previous violation point system. The new system emphasizes real-time risk assessment, requiring brands not only to manage their operations but also to ensure the content compliance of collaborating influencers. Sellers must enhance monitoring of affiliate networks to prevent store restrictions due to influencer violations.
What are the key facts?
- 1System upgrade: from violation points to Account Health Rating (AHR)
- 2Effective date: July 2026
- 3Core change: brands accountable for influencer's non-compliant content
What happened?
TikTok Shop is replacing the traditional cumulative penalty point system with a dynamic account health rating (AHR) framework. The new policy requires brands to be accountable for the content of affiliated influencers; any misleading promotions, fraud, or violations will directly affect the store's health rating. Sellers must establish stricter influencer vetting processes and monitor operational metrics in real-time.
What does this mean for cross-border sellers?
Sellers must establish standard operating procedures for influencer content review to avoid store bans due to influencer violations, making compliance management a focus of daily operations.