TikTok Shop Launches New Account Health Rating System
TikTok Shop is upgrading its traditional violation points system to a dynamic 'Account Health Rating (AHR)' system, requiring sellers to transition from passive compliance to active management, with brands held accountable for content violations by associated creators.
What are the key facts?
- 1System Change: Abolishment of Violation Points
- 2New Mechanism: Account Health Rating (AHR)
- 3Effective Date: July 2026
What happened?
TikTok Shop will implement the Account Health Rating (AHR) system starting July 2026, replacing the old violation points system. This system assesses risk via real-time monitoring of seller operational metrics, customer feedback, and content compliance. Brands need to take responsibility for any content violations by associated creators, as these can directly impact the overall health rating of their shop and may even lead to account suspension.
What does this mean for cross-border sellers?
Sellers must enhance content review for associated creators and establish daily operational monitoring systems to comply with stricter real-time compliance assessments.