TikTok Shop Launches New Account Health Rating System
TikTok Shop officially implements a dynamic Account Health Rating (AHR) system, replacing the previous penalty point system. The new system evaluates seller compliance performance over the past 180 days with a score ranging from 0 to 1000. Sellers must maintain high scores by fulfilling orders and passing compliance tests to avoid account restrictions due to violations.
What are the key facts?
- 1System change: 'Account Health Rating' (AHR) replaces 'Penalty Points' system
- 2Score range: 0-1000
- 3Evaluation period: Last 180 days
What happened?
TikTok Shop has launched a new Account Health Rating system (AHR), replacing the previous penalty point system. This system will provide a comprehensive score based on seller performance over the last 180 days, with a maximum score of 1000 and an initial score of 200. Sellers can increase their scores through normal order fulfillment and compliance tests to prevent score deductions due to violations.
What does this mean for cross-border sellers?
As the rating system changes, sellers need to actively manage their account health rating, ensuring compliance to maintain high scores. Top priority action: Establish compliance monitoring mechanisms this week to prevent score declines due to violations.