TikTok Shop Launches New Account Health Scoring System
TikTok Shop upgraded its compliance system in July to replace the traditional penalty points system with a dynamic Account Health Rating (AHR). The new system emphasizes real-time monitoring, making sellers responsible for the compliance of their content and that of associated influencers, with violations potentially leading to immediate account suspensions.
What are the key facts?
- 1System Change: From penalty points to Account Health Rating (AHR)
- 2Effective Date: July 2026
- 3Core Change: Real-time risk assessment
What happened?
TikTok Shop is undergoing a major policy adjustment, updating the existing cumulative penalty points system to a dynamic Account Health Rating (AHR) framework. The new regulations impose stricter controls on misleading promotions, fraudulent content, and influencer violations, making sellers jointly accountable for the content of their collaborators.
What does this mean for cross-border sellers?
Sellers must strengthen daily audits of shop operations and influencer content, establishing a more proactive compliance management process to mitigate the account risks posed by real-time scoring.