TikTok Shop Launches New Dynamic Account Health Scoring System
TikTok Shop has officially upgraded its traditional penalty scoring mechanism to a dynamic account health scoring system, which assesses seller operational risks in real-time based on content compliance, logistics timeliness, and customer feedback. Sellers should note that brands are now jointly responsible for the content compliance of associated influencers, shifting compliance management from passive response to active monitoring.
What are the key facts?
- 1Effective July 2026
- 2Abolition of penalty point system
- 3Introduction of dynamic account health scoring (AHR)
What happened?
Starting July 2026, TikTok Shop will fully implement the Account Health Rating (AHR) framework, replacing the previous penalty point system. The new rules enhance the crackdown on misleading advertising, fraud, and non-compliant content, making brands accountable for the content compliance of their partner influencers. Sellers need to monitor their performance metrics daily to maintain account health and avoid store suspension due to low scores.
What does this mean for cross-border sellers?
Sellers should immediately conduct a comprehensive audit of their store content and establish compliance review processes for influencer collaborations to tackle the challenges posed by the scoring system's real-time nature.