TikTok Shop Major Policy Adjustment for Cross-Border Recruitment in the US
TikTok Shop recently adjusted its cross-border operation model (POP) recruitment policy for the US market, officially opening admission to Chinese sellers with experience from Amazon, eBay, Walmart, and independent sites, lowering the entry barrier.
What are the key facts?
- 1Released on June 17, 2024
- 2Open to Amazon, eBay, Walmart sellers
- 3Targeting mainland China and Hong Kong entities
What happened?
According to Ebrun, TikTok Shop adjusted its recruitment policy for the US market, allowing Chinese sellers with mainstream ecommerce platform operation experience to join, aiming to enhance product variety and service quality on the platform by introducing more mature sellers. This policy change aims to attract more quality sellers to stand out in the intense competition of social commerce and provide consumers with a more valuable shopping experience.
What does this mean for cross-border sellers?
For sellers with experience on other platforms, this is a favorable opportunity to enter the TikTok Shop US market. It is recommended that sellers leverage their existing operational experience to quickly enter the social commerce sector. Top priority action: Prepare and submit a merchant application this week to initiate market expansion.