TikTok Shop Publishes U.S. Order Analysis Guide
TikTok Shop has published a U.S. Order Analysis guide that supports viewing and breaking down orders, GMV, and attribution metrics by store and time range.
What are the key facts?
- 1TikTok Shop published the U.S. Order Analysis guide on October 21, 2026
- 2Order Analysis is located in Seller Center’s Analytics—AI Report
- 3The report supports breaking down orders and attribution data across multiple dimensions
- 4Order ID and SKU ID should be used together when reconciling multi-SKU orders
- 5The report cannot replace settlement statements, contracts, or financial records
What happened?
On October 21, 2026, TikTok Shop published its U.S. “Order Analysis” guide for store operations, content operations, creator operations, agencies, and personnel responsible for financial reconciliation. The feature is located under Analytics—AI Report in Seller Center. Sellers can view GMV, SKU order counts, product quantities, refunds, seller-attributed GMV, and creator-attributed GMV by store and time range. They can also further break down the data by Order ID, SKU ID, Product ID, livestream, short video, product card, Creator ID, order source, and attribution type.
The guide notes that an order containing multiple SKUs may appear as multiple rows in the report. When checking settlement data, sellers should therefore use the combination of Order ID and SKU ID and must not sum the report directly by row count. The platform also emphasizes that the report is intended as a business analysis and reconciliation support tool and cannot replace settlement statements, contracts, or financial records. The feature may help sellers relying on creator distribution, livestream selling, and multi-store operations verify commissions, refunds, creator attribution, and content campaign performance.
What does this mean for cross-border sellers?
U.S. sellers can use Seller Center’s Analytics—AI Report to break down GMV, refunds, and seller- or creator-attributed data by store, time, and order source to review content campaign and commission performance. Multi-SKU orders must not be summed by report row count. Order Analysis is only a business analysis and reconciliation aid, so settlement statements, contracts, or financial records are still required for final verification.
What should sellers do now?
- 1This week, enter Analytics—AI Report in Seller Center for each U.S. store, export GMV, refunds, and seller-/creator-attributed GMV by store and time range, and retain one review sheet for each store.Creator Outreach
- 2For orders containing multiple SKUs, match Order Analysis with the settlement statement order by order using Order ID and SKU ID this week. Do not sum by report row count; sample-check and flag commission and refund discrepancies and create a reconciliation list.Marketplace fee compare