TikTok Shop Releases Mandatory Expiration Date Rules
TikTok Shop officially announced mandatory expiration management rules for sensitive categories such as food, beauty, health products, and medical devices on June 5. Sellers must strictly comply with the platform's labeling and compliance requirements regarding product expiration; non-compliance may lead to delisting, traffic restrictions, or account penalties. Sellers in related categories are advised to audit their inventory immediately to ensure all products meet the new compliance standards to avoid unnecessary business losses.
What are the key facts?
- 1Effective date: June 5, 2026
- 2Covered categories: Food, Beauty, Health Products, Medical Devices
What happened?
On June 5, 2026, TikTok Shop announced mandatory expiration and expiration date rules for specific categories. The policy covers sensitive categories such as food, beauty products, dietary supplements, and medical devices that have higher safety requirements. The platform requires sellers to accurately maintain expiration information in the backend and ensure that shipped products comply with relevant standards. This initiative aims to enhance consumer trust in shopping on the platform and strengthen oversight of high-risk categories.
What does this mean for cross-border sellers?
Sellers in related categories need to immediately verify the expiration of their inventory and update compliance information in the backend to avoid automatic interception or penalties by the platform. It is advisable to optimize inventory turnover strategies to mitigate compliance risks due to expired products.