TikTok Shop Issues Mandatory Shelf-Life and Expiration Rules
On June 5, TikTok Shop formally issued mandatory shelf-life and expiration-management rules for sensitive categories including food, beauty products, dietary supplements, and medical devices. Sellers must comply with the platform’s labeling and product-shelf-life requirements or risk delistings, traffic restrictions, or account penalties. Sellers in the relevant categories should immediately audit inventory to ensure that all listed products meet the latest compliance standards.
What are the key facts?
- 1Effective date: June 5, 2026
- 2Covered categories: Food, beauty products, dietary supplements, and medical devices
What happened?
On June 5, 2026, TikTok Shop issued mandatory shelf-life and expiration-date rules for specified categories. The policy covers food, beauty products, dietary supplements, and medical devices, which have heightened safety requirements. Sellers must accurately maintain product shelf-life information in the backend and ensure that shipped products meet applicable compliance standards. The move is intended to improve consumer trust and strengthen oversight of higher-risk categories.
What does this mean for cross-border sellers?
Sellers in the affected categories should immediately verify inventory expiration dates and update compliance information in the backend to prevent automatic blocking or penalties. Optimize inventory turnover to reduce compliance risks from expired products.