TikTok Shop Resets Account Health Score, Introduces Dynamic Rating System
TikTok Shop upgraded its compliance system in July, replacing the previous cumulative violation points system with a dynamic 'Account Health Score'. This new system emphasizes real-time risk monitoring, covering content compliance, affiliate marketing performance, and operational metrics, where violations will directly impact the overall store health score.
What are the key facts?
- 1System change: from 'violation points' to 'Account Health Score'
- 2Implementation date: July 2026
- 3Core logic: real-time risk assessment
What happened?
TikTok Shop officially transitioned to a dynamic Account Health Score (AHR) system in July. This system assesses seller risks through real-time evaluations of their content creation, affiliate partner performance, and operational metrics. Brands are now responsible for the content of their affiliate partners, as any violation may lead to a decrease in store scores or even bans.
What does this mean for cross-border sellers?
Sellers must establish stricter compliance audit processes, especially reviewing content from affiliate partners to prevent store damage from partner violations.