TikTok Shop Thailand Introduces New Customer Service and Product Compliance Regulations
TikTok Shop Thailand has tightened its operational policies, requiring sellers to ensure compliance of product information within specified timeframes and imposing stricter assessment standards on customer service response rates to enhance the shopping experience.
What are the key facts?
- 1Compliance correction for product descriptions due by June 20
- 2Response rates below 85% after July 6 will incur penalties
- 3Partial refund feature introduced for fruit category
What happened?
TikTok Shop Thailand has released new regulations requiring sellers to ensure product descriptions match actual items by June 20; this policy applies to all products sold on the platform. Furthermore, starting July 6, if a store’s message response rate is below 85% within 12 hours, a tiered penalty system will be triggered. Additionally, the fruit category will introduce partial refund functionality to better meet consumer needs. These new regulations aim to enhance overall operational efficiency on the platform and provide a better user experience.
What does this mean for cross-border sellers?
Sellers operating in Thailand must immediately verify compliance of product descriptions and enhance the responsiveness of customer service teams to avoid penalties for low response rates. It is also recommended to train customer service teams in advance to improve overall service quality.