TikTok Shop Thailand Releases New Customer Service and Product Regulations
TikTok Shop Thailand has released multiple new operational regulations: sellers are required to complete rectifications to ensure product descriptions align with actual items by June 20; starting July 6, shops with a message response rate lower than 85% within 12 hours will face tiered penalties.
What are the key facts?
- 1TikTok Shop Thailand
- 2Complete product compliance rectifications by June 20
- 3Response rate below 85% from July 6 will incur penalties
What happened?
TikTok Shop Thailand requires sellers to complete compliance rectifications for product descriptions, attributes, and promotional content by June 20. This new regulation aims to enhance the shopping experience for buyers and prevent false advertising. Starting July 6, shops that receive more than two messages in 30 days and have a response rate below 85% within 12 hours may be subject to tiered penalties. Improving response speed will directly impact seller credit and performance.
What does this mean for cross-border sellers?
Sellers must ensure that product descriptions are authentic and compliant to avoid risks of fake orders and false advertising. Failure to rectify in a timely manner will affect shop reputation and long-term sales. Top priority action: Immediately review product information and optimize customer service response efficiency to meet compliance requirements by the deadline.