TikTok Shop tightens live commerce rules and compliance requirements
In July, TikTok Shop further tightened live commerce policies, targeting false medical claims, price anchoring violations, and sample abuse. The platform mandates that sellers strictly manage live scripts and imposes traffic restrictions on stores with high refund rates, requiring sellers to enhance compliance oversight of partners.
What are the key facts?
- 1Effective date: July 1, 2026
- 2Key areas: Live script compliance, samples management, refund rate monitoring
What happened?
TikTok Shop has announced new compliance requirements for live commerce: prohibiting unverified medical claims during live streams; ensuring price anchors match the checkout page; and enforcing stricter tracking of conversion data for sample distributions. Additionally, orders processing beyond 72 hours may face traffic penalties.
What does this mean for cross-border sellers?
Sellers need to review live scripts and establish compliance review mechanisms for partners to avoid damaging store metrics due to partner violations.