TikTok Shop to Launch Live Auction Feature
TikTok Shop will soon launch a live auction feature allowing eligible sellers to conduct real-time bidding sales during livestreams. This feature aims to enhance live interaction and conversion rates, providing a new sales avenue for high-value items.
What are the key facts?
- 1Feature name: LIVE Auction
- 2Mechanism: Real-time bidding in live sessions
- 3Eligibility requirements: Store rating above 3.0, violation score below 24
What happened?
TikTok Shop announced the introduction of a live auction feature, where sellers can set a starting price and viewers can bid in real time, with the highest bidder winning. This feature is only available to sellers with good standing who meet specific operational criteria.
What does this mean for cross-border sellers?
Eligible sellers are advised to plan their auction product pool in advance to leverage live auctions to enhance engagement in livestreams, but should pay attention to auction rules and after-sales compliance.