TikTok Shop Update: New Delay Shipment Metrics and Strict Enforcement of Brand Evasion Policy
TikTok Shop will introduce two new delay shipment metrics on May 28, and upgrade its brand evasion policy. The new rules will clearly include "evasion through text" (such as misspelling or using special characters to spell brand names) as violations, further strengthening intellectual property protection.
What are the key facts?
- 1Effective May 28
- 2New instant delay shipment rate (LDR)
- 3New same-day delay shipment rate (LDR)
- 4Brand evasion policy expanded to include textual evasion
What happened?
TikTok Shop announced it will track "instant delay shipment rate" and "same-day delay shipment rate" starting May 28, requiring sellers to keep these metrics below 5%. Additionally, the brand evasion policy will cover all textual evasion methods, such as using special characters or misspellings to disguise brand names, with violators facing account access restrictions.
What does this mean for cross-border sellers?
Sellers must optimize their logistics fulfillment processes to ensure timely shipping standards; any form of variant spelling to evade brand authorization checks in listings is strictly prohibited.