TikTok Shop Update: New Late-Shipment Metrics and Crackdown on Text-Based Evasion
TikTok Shop will introduce two new late-shipment metrics on May 28 and strengthen its brand-evasion policy. The rules explicitly classify text-based evasion—such as spelling brand names with typos or symbol combinations—as a violation, further strengthening intellectual-property protection.
What are the key facts?
- 1Effective May 28
- 2New Instant Late Dispatch Rate (LDR)
- 3New Same-Day Late Dispatch Rate (LDR)
- 4Brand-evasion policy expanded to text-based evasion
What happened?
TikTok Shop announced that, beginning May 28, it will track the “Instant Late Dispatch Rate” and “Same-Day Late Dispatch Rate,” requiring sellers to keep both below 5%. The brand-evasion policy will also cover all text-based evasion methods, such as disguising brand names with special symbols or typos. Violators may face account-permission restrictions.
What does this mean for cross-border sellers?
Sellers must optimize fulfillment processes to meet dispatch-time requirements and must not use variant spellings in listings to evade brand-authorization checks.