TikTok Shop Updates Creator Health Rating: Southeast Asian Sellers Must Screen Partner Accounts
Creator Health Rating uses a 0-to-1000 scoring system. Low-quality content, exaggerated claims, and infringement can reduce scores, while very low scores may lead to suspension of e-commerce privileges.
What are the key facts?
- 1TikTok Shop updated the Creator Health Rating mechanism
- 2The mechanism covers multiple Southeast Asian markets
- 3The rating uses a 0-to-1000 scale
- 4Low-scoring accounts may lose e-commerce privileges
- 5Creator health affects seller partnerships
What happened?
TikTok Shop updated its Creator Health Rating mechanism on September 25 for the Southeast Asian markets of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The rating uses a 0-to-1000 scale, with new creators starting at 200 points. Scores from 200 to 1000 are considered healthy, 151 to 199 indicate that improvement is needed, and 1 to 150 mean the account faces a risk of suspension. A score of 0 may result in permanent loss of TikTok Shop e-commerce privileges.
The platform deducts points for low-quality content, exaggerated claims, imitation brands, trademark infringement, non-interactive content, and unauthorized auctions. Compliant content and livestreams or short videos that generate completed orders can earn points. Some deductions may be restored after an appeal or correction is approved. Although creators are the primary subjects of the rating, the score affects product promotion, livestream product linking, and the stability of partner accounts. Sellers relying on Southeast Asian creator distribution, affiliate sales, and livestream transactions should check creator account health before partnering.
What does this mean for cross-border sellers?
Creator Health Rating scores for Southeast Asian creator accounts affect product promotion, livestream product linking, and partnership stability. Low-scoring accounts may face suspension of e-commerce privileges. Sellers relying on affiliate sales and livestream transactions should make creator health a pre-partnership screening and ongoing review criterion.
What should sellers do now?
- 1This week, create a rating register for candidate creators in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam; verify their 0-to-1000 health scores before partnering and pause new partnerships with accounts below 151.Creator Outreach
- 2This week, review creator content promoting your products, focusing on removing low-quality content, exaggerated claims, imitation brands, trademark infringement, and non-interactive materials; retain account scores, remediation records, and review results in the partnership files.