TikTok Shop US Accounts Below 150 AHR Points Face Restrictions
TikTok Shop US Account Health Rating is based on performance over the latest 180 days and ranges from 0 to 1,000 points. The platform advises sellers to maintain a score above 150.
What are the key facts?
- 1US-site AHR uses a 0-to-1,000-point system
- 2Sellers start with 200 points
- 3Scores below 150 face stronger restrictions
- 4Violations may affect product publishing and account operations
What happened?
TikTok Shop US updated its Account Health Rating (AHR) requirements. The rating is based on performance over the latest 180 days and ranges from 0 to 1,000 points; sellers start with 200 points. The platform advises sellers to maintain an AHR above 150. When the score falls to milestones such as 150, 100, 50, or 0, measures may include restrictions on publishing new products, participation in major promotional events, extended operating restrictions, or permanent deactivation. Violations may involve intellectual property infringement, counterfeit sales, missing brand authorization, fulfillment problems, and other policy or performance issues. Some sellers may reduce the impact of penalties by completing platform milestone tests. The requirement directly concerns the daily operations of new US-site sellers, brand resellers, livestream sellers, and sellers in high-risk categories.
What does this mean for cross-border sellers?
US-site AHR is calculated from performance over the latest 180 days. Below 150 points, sellers may face restrictions on publishing new products, joining major promotions, and operating their accounts. Sellers should first investigate intellectual property, brand authorization, counterfeit, and fulfillment risks to prevent their stores from continuing to decline from the initial 200 points.
What should sellers do now?
- 1This week, export all active US-site listings and check trademarks, brand authorization, product authenticity, and page descriptions item by item. Prioritize high-risk categories, create a missing-document list, and mark each corrective action.Listing character checker
- 2Review the US-site AHR performance for the latest 180 days and record the current score, deduction reasons, and related products or orders. For stores approaching 150 points, establish a daily review sheet with an owner and status for every risk.My AI Agents
- 3For US-site stores with intellectual property, counterfeit, authorization, or fulfillment issues, compile violation notices, appeal materials, and corrective-action evidence. Complete the platform milestone test when eligible, and save the submission record and result.