TikTok Shop U.S. Announces Live Auction Requirements
TikTok Shop U.S. requires live-auction accounts to have a health score above 150 and sets transportation and delivery timeframes for overseas-warehouse and cross-border direct-shipping orders.
What are the key facts?
- 1Live auctions require an account health score above 150
- 2Live auctions prohibit active restrictions or recent serious violations
- 3Overseas-warehouse orders have defined fulfillment timeframes
- 4Cross-border direct-shipping orders have transportation and delivery deadlines
What happened?
TikTok Shop announced its U.S. live-auction requirements on September 29, 2026. To participate in live auctions, a merchant's account health rating (AHR) must be above 150. The account must have no active restrictions and no recent serious violations involving products, services, or intellectual property. The requirements apply to merchants, official-shop creators, marketing creators, and affiliate creators, but merchants remain primarily responsible for product authenticity, legality, brand authorization, inventory, pricing, shipping, and after-sales service. For logistics, overseas-warehouse orders generally must enter transit within 2 business days and be delivered within 6 business days. Cross-border direct-shipping orders generally must enter transit within 3 calendar days and be delivered within 15 calendar days. Fake tracking, empty packages, wrong shipments, or cancellations after an auction may trigger refunds, compensation, auction-access suspension, or shop penalties.
What does this mean for cross-border sellers?
TikTok Shop U.S. live auctions set clear thresholds for account health, violation records, product authenticity, and fulfillment timeliness. Merchants must not focus only on live sales while overlooking shipping and after-sales service. Failure to meet the AHR requirement or incidents involving fake tracking, empty packages, wrong shipments, or post-auction cancellations may lead to refunds, compensation, auction-access suspension, or shop penalties.
What should sellers do now?
- 1Within this week, screen the shops planned for U.S. live auctions and verify that AHR is above 150, with no active restrictions or recent serious violations; prepare a list of eligible shops and suspend scheduling for those that do not qualify.Listing character checker
- 2Create a fulfillment checklist for overseas-warehouse auction orders and verify each order enters transit within 2 business days and is delivered within 6 business days; produce an exception-order list and address issues promptly.Dimensional weight
- 3Create a timeliness dashboard for cross-border direct-shipping auction orders and verify each order enters transit within 3 calendar days and is delivered within 15 calendar days; retain logistics tracking verification records after completion.