TikTok Shop US June Incentive Policy and Activity Rules Update
TikTok Shop US released the June incentive policy, simplifying the activity registration process and introducing AI tools to help sellers quickly generate shopping videos. During the activity, the platform offers traffic subsidies and exclusive tags, but requires sellers to keep promotional activities active and adhere to strict discount requirements for participating products.
What are the key facts?
- 1Activity period: June 17 to July 2
- 2Service fee: 4.5% during the event, 3.5% during non-event periods
- 3New feature: AI-generated shopping videos
What happened?
TikTok Shop launched the 'Deals For You' event in June, simplifying the registration process for merchants. Participating merchants can receive platform subsidies, exclusive tags, and email marketing support. The platform also introduced AIGC features to support sellers in generating videos automatically by uploading materials. During the event, the service fee is adjusted to 4.5% from 3.5% during non-event periods, and participating products must meet specific price discount thresholds.
What does this mean for cross-border sellers?
Sellers should utilize AI tools to enhance content production efficiency and optimize product selection strategies based on activity price requirements to gain platform traffic advantages.