TikTok Shop US Launches New Shop Performance Score
TikTok Shop US updated its Shop Performance Score course. Sellers should check the score entry point, display format, and migration status of legacy data in Seller Center.
What are the key facts?
- 1New Shop Performance Score launched on TikTok Shop US
- 2Seller Academy updated the relevant course on October 20, 2026
- 3The new score applies to TikTok Shop US sellers
- 4Specific score weights and effective thresholds have not been disclosed
What happened?
TikTok Shop US has launched a new Shop Performance Score, and the entry point for seller performance assessment has also changed. On October 20, 2026, TikTok Shop Seller Academy updated the course titled “New Version of Shop Performance Score,” indicating that US sellers need to monitor the new Shop Performance Score system and how the score is displayed in Seller Center. The change covers US local sellers and cross-border sellers, as well as stores that rely on creator distribution and platform campaign traffic. The original text states that the Shop Performance Score typically affects campaign eligibility, traffic allocation, account health, and eligibility to use certain marketing tools. The current public page does not disclose the specific weights, deduction values, or unified effective thresholds for the new score. Therefore, the course title alone cannot be used to determine whether fees or penalties have changed. Sellers should check their shop performance, fulfillment, after-sales service, product quality, and violation records, and confirm whether legacy score data has been migrated to the new version. The update date is October 20, and the scope covers TikTok Shop US sellers.
What does this mean for cross-border sellers?
US TikTok Shop sellers need to adapt to the new Shop Performance Score and the new performance entry point in Seller Center. Shop scores may affect campaign eligibility, traffic allocation, account health, and access to certain marketing tools. Because the new score weights, deduction values, and unified effective thresholds have not been disclosed, sellers should currently focus on checking the display, data migration, and existing operating records rather than prematurely concluding that fees or penalties have changed.
What should sellers do now?
- 1Log in to the US TikTok Shop Seller Center this week, find the new Shop Performance Score entry point, and save a screenshot of the current page. Create a verification record covering the score’s display location and visible fields.Listing character checker
- 2For the US TikTok Shop store, check shop performance, fulfillment, after-sales service, product quality, and violation records one by one. Prepare a current-status checklist and mark whether each item is visible on the new score page.
- 3Compare the legacy score records with the new page and confirm whether historical data has been migrated. List unmatched items separately and produce a migration discrepancy table for subsequent tracking of score changes.