TikTok Shop U.S. Launches Seller Referral Program
TikTok Shop U.S. seller referrals can earn up to $150 by inviting new U.S. merchants that complete onboarding and reach specified GMV and buyer thresholds.
What are the key facts?
- 1Seller Referral Program launched in the U.S.
- 2Up to $150 per qualified referral
- 3Referred seller must complete registration, review, and onboarding
- 4Rewards paid in two stages
What happened?
TikTok Shop U.S. updated its Seller Referral Program on October 13, 2026. Eligible U.S. sellers can use an exclusive referral link to invite new U.S. merchants to join. Referred sellers must complete registration, review, and onboarding, and reach specified transaction and buyer counts within 30 days. Rewards are paid in two stages: when the referred seller reaches $100 in settled GMV and has 5 unique buyers, the referrer receives $50; when the seller subsequently reaches $1,000 in settled GMV and has 5 unique buyers, the referrer receives an additional $100. The maximum reward for a single qualified referral is therefore $150. Rewards require a T+7 risk review, and availability is limited on a first-come, first-served basis. Existing U.S. stores, service providers, brands, and sellers with supply-chain resources may be well suited to use the program to reduce customer-acquisition costs for new stores. However, referred parties with existing registration, application, or sales records may not qualify as new merchants.
What does this mean for cross-border sellers?
Existing U.S. stores, service providers, brands, and sellers with supply-chain resources can earn up to $150 by referring new U.S. merchants, helping reduce new-store acquisition costs. Before proceeding, confirm that the referred party has no registration, application, or sales records, and track onboarding, transactions, and buyer progress within 30 days; otherwise, the reward may not be granted.
What should sellers do now?
- 1This week, organize contacts among U.S. stores, service providers, brands, and supply-chain partners, verify whether each has existing registration, application, or sales records, and produce a “eligible to refer/exclude” list to avoid referring non-new merchants.Creator Outreach
- 2This week, create an onboarding tracking sheet for each candidate new merchant, recording registration, review, onboarding, transactions within 30 days, and buyer progress; retain screenshots or backend records after reaching $100 in settled GMV and 5 unique buyers.
- 3This week, review referral earnings by the two reward stages: first verify $100 in settled GMV and 5 unique buyers, then verify $1,000 in settled GMV and 5 unique buyers, and separately record the $50 reward, $100 reward, and T+7 risk-review status.