TikTok Shop US Reaffirms Prohibited Products Policy
TikTok Shop US updated its Prohibited Products Policy, emphasizing that relevant products will be assessed based on their intended use, ingredients, claims, and functions.
What are the key facts?
- 1TikTok Shop US updated its Prohibited Products Policy on October 29
- 2Illegal, dangerous, counterfeit, and recalled products may not be sold
- 3Relevant products are assessed based on intended use, ingredients, promotional claims, and functions
- 4Violations may result in delisting, score deductions, and loss of selling privileges
What happened?
TikTok Shop US updated its Prohibited Products Policy on October 29, reiterating that illegal, dangerous, counterfeit, recalled, infringing, unlawfully importable, and economically sanctioned products may not be sold on the platform. The policy specifically emphasizes drugs, medical devices, dietary supplements, health products, and “research use” products: the platform will not assess them solely based on the seller’s product name, but will consider the product’s intended use, ingredients, promotional claims, and actual functions. Labeling such products as “nutritional products,” “wellness products,” or “research products” cannot be used to evade drug or medical-device regulations. Products or accounts that violate the policy may face listing removal, account health score deductions, loss of selling privileges, refunds, store closure, or reporting to law-enforcement agencies. The original text states that sellers most affected include China-based cross-border sellers of health, beauty, weight-loss, functional food, and at-home testing products.
What does this mean for cross-border sellers?
TikTok Shop US will focus on intended use, ingredients, promotional claims, and functions—not product names—when reviewing drugs, medical devices, dietary supplements, health products, and “research use” products. Sellers of health, beauty, weight-loss, functional food, and at-home testing products should review their listings promptly; violations may lead to removal, score deductions, loss of selling privileges, refunds, or store closure.
What should sellers do now?
- 1This week, review TikTok Shop US listings for health, beauty, weight-loss, functional food, and at-home testing products one by one. Check their intended use, ingredients, promotional claims, and actual functions, and create a checklist of anomalies and handling status.Listing Optimizer
- 2Review the titles, images, detail pages, and labels such as “nutritional products,” “wellness products,” and “research products” on relevant listings. Remove wording that may be intended to evade drug or medical-device regulations, and retain before-and-after records of the changes.Listing character checker