TikTok Shop US Reiterates Product Listing Requirements
TikTok Shop US updated its product listing guide, requiring at least five high-resolution images and prohibiting misleading prices, infringing materials, and off-platform diversion.
What are the key facts?
- 1At least five high-resolution images per product
- 2Product information must be clear, complete, and consistent with the actual product
- 3Misleading prices and false discounts are prohibited
- 4Off-platform diversion and infringing materials are prohibited
- 5The rules apply to multiple seller types on the US site
- 6Non-compliant products may be removed or require corrective action
What happened?
TikTok Shop US updated its product listing guide on October 9, reiterating that sellers must provide clear, complete product information consistent with the actual product. The platform recommends uploading at least five high-resolution images for each product to show it from multiple angles, while accurately completing the category, title, description, brand, and variant attributes. The guide also reiterates that sellers may not use misleading prices or false discounts, unauthorized TikTok logos or infringing materials, or direct consumers to purchase off-platform. For substantially modifying a product, changing its original attributes, using images inconsistent with the product actually shipped, or improving conversion through exaggerated descriptions, the platform may remove the product or require corrective action. The rules cover individual, business, cross-border, and local sellers on the US site. The platform supports both individual and bulk uploads, with bulk operations managing up to 1,000 products. The sellers most affected include assortment-based sellers, sellers using AI-generated images, apparel and accessories sellers, and stores that rely on low-price promotions.
What does this mean for cross-border sellers?
TikTok Shop US will continue focusing on product information, images, prices and promotions, and off-platform diversion. Non-compliant listings may be removed or require corrective action. Assortment-based sellers, AI-generated-image sellers, apparel and accessories sellers, and stores relying on low-price promotions should prioritize auditing existing products to avoid sales disruptions from concentrated remediation.
What should sellers do now?
- 1This week, screen US-site assortment-based, AI-image, and apparel and accessories listings first; add at least five high-resolution images to each listing and verify that the title, category, brand, variants, and product match the physical item, then produce a remediation list.Listing Optimizer
- 2Spot-check US stores that rely on low-price promotions, reviewing the original price, discount, and promotion copy for each listing; remove misleading prices and false discounts, using the absence of high-risk items in the sampled listings as the completion standard.Breakeven calculator
- 3Review the images and descriptions of all active US listings, removing unauthorized TikTok logos, infringing materials, and off-platform purchase prompts; export review records by store and ensure each listing has a documented resolution.