TikTok Shop US Seller Referral Program Offers Up to $150 for New Seller Referrals
TikTok Shop US announced the Seller Referral Program, offering up to $150 for each referred new seller.
What are the key facts?
- 1Up to $150 per referred new seller
- 2Rewards are paid in two stages
- 3A referrer may refer up to 10 sellers
- 4First participation period runs from October 9 to October 31
What happened?
TikTok Shop US announced the rules for its Seller Referral Program. Eligible US sellers who refer new sellers to join can receive up to $150 for each referred seller. The reward is divided into two stages: the referred seller receives $50 after achieving at least $100 in settled GMV and five unique buyers within the first 30 days, and an additional $100 after reaching $1,000 in settled GMV and five unique buyers. A referrer can refer up to 10 sellers, and rewards are generally issued after a T+7 risk review. The first participation period runs from October 9 to October 31 and is limited to eligible US domestic sellers, new US merchants, and accounts meeting platform requirements. The platform may withhold, revoke, or cancel rewards because of refunds, fraud, linked accounts, policy violations, or failure to pass review. The program is suitable for service providers, brand incubation organizations, and multi-shop operation teams, but participants must not use false registrations or linked accounts to manipulate rewards.
What does this mean for cross-border sellers?
TikTok Shop US’s Seller Referral Program offers eligible US sellers an incentive of up to $150 for each referred new seller, making it suitable for service providers, brand incubation organizations, and multi-shop teams. Rewards depend on settled GMV, unique buyers within 30 days, and risk review; refunds, fraud, linked accounts, or policy violations may result in rewards being withheld or revoked.
What should sellers do now?
- 1This week, screen existing clients and partners for eligible US domestic sellers, new US merchants, and accounts meeting platform requirements. Create a referral list, confirm that no more than 10 sellers are referred, and exclude linked accounts.AI Customer Service
- 2Create a 30-day tracking sheet for each prospective referred seller. Record progress toward at least $100 in settled GMV, five unique buyers, and the subsequent $1,000 in settled GMV, and produce milestone achievement records.My AI Agents
- 3Before making referrals, explain to participants that rewards are paid in two stages, subject to a T+7 risk review, and may be canceled for refunds, fraud, or policy violations. Complete eligibility confirmations and communication records for each account.