TikTok Shop USA Introduces 'Image Link' Feature to Lower Selling Thresholds
TikTok Shop USA has officially launched the 'Image Link' feature, allowing merchants to attach product links directly to posted images. This move significantly lowers the content creation barrier, providing merchants with a fourth channel for sales in addition to live streaming, short videos, and shelves.
What are the key facts?
- 1Image link feature launched in the U.S. market
- 2No video or live streaming required to sell
- 3Covers recommendation and search pages
What happened?
TikTok Shop has launched the image link feature for the U.S. market, where invited merchants can upload product images to attach shopping carts in their content, allowing users to place orders directly. This feature covers the recommendation and search pages and aims to improve conversion efficiency through low-cost content formats, especially suitable for rapid testing of new products.
What does this mean for cross-border sellers?
The image link feature provides a low-cost entry opportunity for sellers who are not skilled in video production; sellers are encouraged to use high-quality image materials for testing to gain traffic at a low cost.