TikTok Tests Prime-like Membership Service 'TikTok Shop Plus' in the US
TikTok is testing a paid membership program called 'TikTok Shop Plus' in the US, aimed at enhancing user engagement by offering benefits such as free shipping, exclusive discounts, and coupons, directly competing with Amazon's Prime membership.
What are the key facts?
- 1TikTok Shop Plus
- 2US market
- 3competing with Amazon Prime
- 4includes free shipping, coupons, and discounts
What happened?
Reports indicate that TikTok is conducting a limited test of a paid membership service called TikTok Shop Plus in the US. The program offers shopping benefits similar to Amazon Prime, including free delivery on specific items, exclusive coupons, and discounts, aimed at establishing a loyalty system on the platform.
What does this mean for cross-border sellers?
Sellers should pay attention to the traffic shift due to the platform membership system and assess the impact of participating in member-exclusive discount activities on profit margins.