U.S. 301 Tariff Policy Changes
The 10% temporary tariff on imported goods from around the world has expired on July 24. This change directly impacts the logistics cost structure for cross-border sellers, who need to promptly assess changes in tariff costs and adjust pricing strategies accordingly to maintain market competitiveness.
What are the key facts?
- 1Policy change: 10% temporary tariff expiration
- 2Effective date: July 24, 2026
- 3Scope of impact: Goods imported to the U.S.
What happened?
According to announcements from the White House and Customs, at 00:01 AM EST on July 24, 2026, the previously imposed 10% temporary tariff on goods imported to the U.S. officially expires. This adjustment in tariff policy will directly affect the landed cost for cross-border e-commerce. Sellers need to closely monitor further details of subsequent tariff policies and reassess product profit margins and pricing strategies accordingly.
What does this mean for cross-border sellers?
The decrease in tariff costs provides sellers with profit space or promotional pricing opportunities, suggesting a reassessment of costs and optimization of pricing.