Walmart Connect Partners with Yahoo DSP and Magnite to Expand Retail Media Reach
Walmart’s advertising division, Walmart Connect, has partnered with Yahoo DSP and Magnite to expand the reach of its retail media advertising through external platforms and help brands reach consumers more precisely.
What are the key facts?
- 1Partners: Yahoo DSP, Magnite
- 2Business area: Retail media advertising
- 3Goal: Expand advertising reach
What happened?
Walmart is strengthening its retail media advertising capabilities through partnerships with Yahoo DSP and Magnite. The initiative aims to use the traffic and technology of external platforms to help Walmart advertisers reach potential off-site customers more effectively and improve advertising ROI.
What does this mean for cross-border sellers?
Opening Walmart’s advertising ecosystem could provide sellers with more off-site traffic sources. Monitor new Walmart Connect advertising functions and test suitable campaigns to capture additional reach.