Walmart Launches Three Pricing Incentives Reports
Walmart added three Pricing Incentives Reports covering platform-funded subsidy opt-outs, reduced referral fee incentives, and standard price incentive eligibility and enrollment.
What are the key facts?
- 1Three downloadable Pricing Incentives Reports launched on October 28, 2026
- 2Coverage includes platform-funded subsidy opt-outs, reduced referral fee incentives, and standard price incentive eligibility and enrollment
- 3Supports on-demand requests and scheduled report creation through API
What happened?
Walmart Marketplace launched three downloadable Pricing Incentives Reports on October 28, 2026. Sellers can use them to view platform-funded subsidy opt-outs, eligibility and enrollment for Reduced Referral Fee incentives, and eligibility and enrollment for standard Price Incentives. The reports support both on-demand requests and scheduled report creation through API. The report types are WALMART_FUNDED_OPTED_OUT_REPORT, RRF_ELIGIBLE_ENROLLED_REPORT, and INCENTIVES_ELIGIBLE_ENROLLED_REPORT. For sellers participating in Walmart price incentives, reduced referral fee programs, platform-funded subsidies, or promotional campaigns, the reports can be used to identify which items qualify, which items were voluntarily opted out, and whether items entered the Reduced Referral Fee program. Teams using API also need to incorporate report requests, status checks, and downloads into system monitoring, while checking permissions, report versions, and field parsing.
What does this mean for cross-border sellers?
Walmart sellers can now use three Pricing Incentives Reports to verify SKU opt-outs from platform-funded subsidies, Reduced Referral Fee eligibility and enrollment, and standard Price Incentives eligibility and enrollment in batches. Stores participating in price incentives, reduced referral fee programs, or promotions should sync report results with profit models and API monitoring to avoid incorrect pricing changes caused by misreading eligibility statuses.
What should sellers do now?
- 1This week, export SKUs participating in Walmart price incentives, reduced referral fee programs, or platform-funded subsidy programs. Separately mark eligibility, enrollment, and opt-out status; match all three report types against the item list and create an exception SKU table.Profit calculator
- 2For Walmart stores using API, configure scheduled requests, status checks, and download logs for all three report types. Verify that WALMART_FUNDED_OPTED_OUT_REPORT, RRF_ELIGIBLE_ENROLLED_REPORT, and INCENTIVES_ELIGIBLE_ENROLLED_REPORT can all be parsed.
- 3For SKUs shown as receiving reduced referral fees or price incentives, recalculate selling prices, platform fees, and profit. Archive the before-and-after results and confirm that each SKU's eligibility status, fee assumptions, and profit conclusion are supported by the corresponding report.Breakeven calculator