Wildberries Significantly Increases Seller Commissions
The Russian e-commerce platform Wildberries has differentiated commission increases starting July 7, guiding sellers to use its warehouses. Commissions for seller-fulfilled (FBS) models have risen by up to 20 percentage points, while platform fulfillment (FBO) commissions have increased by 5 percentage points.
What are the key facts?
- 1Effective date: July 7, 2026
- 2FBS model increase: up to 20 percentage points
- 3FBO model increase: 5 percentage points
What happened?
Wildberries announced an increase in seller commissions effective from July 7, 2026. To guide merchants into their warehouses, the platform has only raised commissions for warehouse fulfillment (FBO) sellers by 5 percentage points, while seller-fulfilled (FBS) sellers face increases of up to 20 percentage points.
What does this mean for cross-border sellers?
Russian sellers need to recalculate gross margins and prioritize switching to platform warehousing to avoid high commission increases, preventing profit margin impacts due to commission hikes. Top priority: evaluate and adjust SKU strategies this week to maximize profits.