Shopee Vietnam has launched two types of order buffer statuses, during which time does not count toward shipment timeliness calculations. This initiative aims to reduce the risk of sellers shipping late and enhance operational stability.
Amazon requires sellers to electronically declare compliance certificate data for CPSC-regulated imported consumer goods starting July 8. Non-compliant goods may face border detention or delays, and sellers must submit seven key data points including product ID, manufacturing date, and laboratory information via a customs broker or CPSC product registration system.
Amazon will implement new product title strategies, requiring sellers to optimize titles by July 27. The new rules emphasize concise titles under 75 characters to enhance search visibility and conversion rates through AI algorithms. Sellers should adjust their current listings to avoid ranking drops due to non-compliance with the title length.
Amazon announced the cancellation of the Buy Box qualification pre-approval from July 20 for the five European countries and the UK. New sellers or sellers with minor violation records can now directly compete for the Buy Box without waiting for prior approval. This aims to shorten the cold start period for new stores, but the platform will still use price, shipping, and performance in the final selection algorithm.
Under Vietnam's new e-commerce law, TikTok Shop requires sellers to upload an advertising confirmation letter issued by the authorities when promoting specific categories (e.g. health products, special dietary foods) during live broadcasts. This feature went live on July 8, and products without the compliance document will not be allowed to participate in live activities.
USPS announced new hazardous material handling rules effective July 12, classifying essential oils, perfumes, and lithium batteries as restricted items. Sellers shipping these items must pay an additional $7.50 handling fee and declare them correctly; non-compliance may result in fines up to $50 per item and possible increases in shipping costs in the future.
Starting July 2026, the EU will revoke the duty-free policy for imports of small packages under €150. Direct mail packages will incur fixed customs duties and processing fees, increasing costs by €5-8 per item. Many sellers are forced to raise prices, leading to decreased conversion rates for low-priced listings and prompting a shift towards overseas warehouse fulfillment models.
TikTok Shop Southeast Asia has issued compliance reminders prohibiting sellers from using protected terms and logos such as 'FIFA' and 'World Cup' without authorization. The platform will enforce strict actions against stores violating these rules by selling customized jerseys and related merchandise, advising sellers to self-check and remove infringing content immediately.
Radial's latest research shows that despite brands actively investing in TikTok Shop, consumer feedback indicates that delivery delays or inconsistencies are twice as common as with Amazon and Walmart. As social e-commerce scales up, brands need to enhance fulfillment stability alongside channel expansion to maintain customer trust.
Walmart's e-commerce platform has recently updated its seller performance standards, officially including a late shipment rate (≤5%) as a criterion and tightening the delivery time requirement for Walmart+ badges to two days. The platform aims to enhance overall shopping experience through improvements in logistics and performance.
The Marketplace Pulse '2026 Amazon Trend Report' reveals that while the total number of active sellers on the platform has decreased by a quarter, the number of sellers generating over a million dollars annually has doubled. This indicates that Amazon has fully transitioned from a traffic-driven model to one of specialization and systematic operations, where reliance on single blockbuster items is becoming unsustainable.
Amazon announces significant changes to product titles, requiring all product titles, excluding media categories, to be limited to 75 characters by July 27. The platform introduces the 'Item Highlights' feature, allowing sellers to add 125 characters of detailed information. Sellers are advised to optimize listings in advance, or the system will automatically apply AI-generated shortened versions.
Amazon announces the gradual removal of the eligibility threshold for 'Featured Offers' (Buy Box). Previously, this eligibility relied heavily on seller performance metrics; after adjustments, all seller offers will directly enter the competitive pool, with display positions determined by overall ranking.
TikTok Shop released new regulations in July targeting false advertising and violations in live streams. The new rules prohibit suggesting unverified medical claims and require price anchors to match the checkout page. Additionally, sample management and refund processes have been strictly regulated.
eBay participated in a $25 million Series B funding round for the second-hand fashion platform Fleek. Fleek uses AI technology for automatic grading and pricing of second-hand clothing. This investment aims to enhance eBay's competitiveness in the fashion and luxury resale sector by improving inventory quality and transaction trust.
TikTok Shop upgraded its compliance system in July, replacing the previous cumulative violation points system with a dynamic 'Account Health Score'. This new system emphasizes real-time risk monitoring, covering content compliance, affiliate marketing performance, and operational metrics, where violations will directly impact the overall store health score.
Amazon has agreed to pay $2.25 million to resolve claims from the Federal Trade Commission (FTC). The FTC alleged that Amazon failed to provide necessary transaction records during investigations into fraud committed against identity theft victims, violating the Fair Credit Reporting Act.
Walmart's AI shopping assistant Sparky has shown strong performance, with weekly active users increasing by over 110% month-over-month. This tool connects Walmart’s online data with a comprehensive fulfillment network to provide personalized shopping suggestions, effectively boosting sales conversion rates.
Following an investigation by consumer rights organization Which?, Amazon, Etsy, and TikTok Shop took action to remove dangerous baby products sold on their platforms. This incident has sparked extensive discussion regarding the safety regulatory responsibilities of e-commerce platforms.
TikTok Shop successfully entered 10 European markets in June and launched a new seller registration tool allowing sellers to register once to access all European sites. This move marks TikTok Shop's acceleration in building a pan-European e-commerce market, providing a more convenient channel for brands to enter Europe.