TikTok has paused live shopping in the U.S. market amid an FTC audit into false claims, refund difficulties, and undisclosed commissions in live commerce. The audit follows numerous consumer complaints as the platform shifts from a growth-first approach toward compliance-first operations.
eBay’s May seller update introduces an Issue Resolution Center to help sellers manage compliance tasks in one place. The platform also added a compliance support page connecting sellers with third-party providers for product safety, tariff, and environmental requirements.
Amazon is broadly enforcing its ASIN creation policy, targeting the misuse of generic brand terms, duplicate ASIN creation, and review stacking through improper variation structures. Affected sellers will receive notices requiring remediation within 30 days, after which noncompliant listings may be forcibly removed.
TikTok Shop will introduce two new late-shipment metrics on May 28 and strengthen its brand-evasion policy. The rules explicitly classify text-based evasion—such as spelling brand names with typos or symbol combinations—as a violation, further strengthening intellectual-property protection.
eBay reported its first-quarter 2026 results, with advertising serving as a core growth engine and revenue reaching $581 million. The company also confirmed its planned acquisition of Depop and highlighted investment in sustainable business, although its GAAP operating margin declined.
Cross-border e-commerce service provider Linkage Global announced that it will change its Nasdaq ticker to UZX, marking a major shift in its business model. The company plans to integrate the AI technology and digital-asset ecosystem of UZX DAO Foundation and expand into crypto infrastructure while retaining its existing cross-border e-commerce services.
Amazon’s 2026 FBA fee structure has undergone major changes, including more granular low-inventory fees calculated by FNSKU and an earlier threshold for storage fees. Sellers need to recalculate unit economics and optimize inventory turnover to avoid additional costs.
Cross-border e-commerce is becoming a key growth area in Vietnam–India economic cooperation. Vietnam’s e-commerce market is expanding rapidly, with revenue expected to reach $31 billion in 2025. As Vietnam’s new e-commerce law takes effect in July, the two countries have significant cooperation potential in the digital economy, logistics, and payments.
TikTok Shop reported that sales by U.S. small businesses—defined as businesses with annual revenue below $15 million—increased significantly in 2025, while its active seller base continued to expand, highlighting the platform’s growing support for small and midsize merchants.
TikTok Shop formally implemented its “Unsupported Brands” policy on May 22, targeting brands with persistently high levels of negative feedback. The platform did not publish a specific brand list and instead uses automated systems to identify and remove the relevant listings. Sellers should closely review products with high return rates or negative-review risks to avoid account-level penalties.