Walmart has officially introduced the negative keywords feature for advertisers on its platform, allowing sellers to exclude irrelevant search terms in their search ads. This move aims to help sellers precisely control their ad spending and reduce budget waste from ineffective clicks, thereby improving overall return on ad spend (ROAS).
Walmart has introduced the 'New-Seller Savings' support program for new sellers joining the Marketplace. The program aims to help new sellers reduce initial operating costs by lowering commissions, providing WFS fulfillment discounts, and advertising credits.
Poland's Ministry of Digitalization plans to impose a 3% digital tax on major digital enterprises. This policy targets tech giants with global revenue exceeding €1 billion, affecting e-commerce platforms, targeted advertising, and user data transactions, directly impacting U.S.-based platforms like Amazon.
The TikTok Shop's annual mid-year promotion in the U.S. successfully ended, showing nearly 2x year-on-year growth in the cross-border POP sector. The platform emphasized the key role of the ACE operating methodology (Good Products, Good Content, Good Marketing) in driving cooperative growth across influencer content, merchant content, and mall search.
Amazon has announced it will gradually remove certain hard performance qualification restrictions for the Featured Offer (formerly Buy Box). Previously, metrics like order defect rate directly determined qualification; under the new adjustment, these metrics will factor into a weighted ranking formula rather than being a singular 'threshold'.
TikTok Shop is testing a managed services model in the U.S. Under this model, the platform will deeply engage in sellers' marketing, ad placements, and influencer collaborations, allowing sellers to focus on product development and supply chain management, aiming to boost sales growth through the platform's professional operational capabilities.
The European Commission has released preliminary investigative findings against TikTok, accusing it of violating the Digital Services Act (DSA) regarding minor protection. TikTok is alleged to have structural vulnerabilities, and it may face hefty fines up to 6% of its global annual revenue if the final judgment is confirmed.
eBay has changed the display rules for 'Second Chance Offers,' which will now be publicly displayed, increasing transaction transparency.
Amazon upgraded the FBA New Selection Program, with the new version taking effect on July 30, providing better logistics fees and storage support for eligible new brand ASINs.
Walmart has deeply integrated Google Gemini AI assistant into its shopping process, allowing users to search and purchase products directly through AI, enhancing shopping intelligence.
TikTok is testing a membership subscription plan called 'TikTok Shop Plus,' designed to improve user retention by offering benefits like free shipping and discounts, directly competing with Amazon Prime to enhance its e-commerce conversion capabilities.
India has relaxed FDI restrictions for e-commerce exports, allowing platforms like Amazon and Walmart to hold inventory in India and ship directly to overseas buyers.
The U.S. Department of Justice ruled that TikTok is no longer restricted by the government device ban, as it has restructured into an independent entity controlled by U.S. investors. This alleviates compliance concerns for brands advertising in the U.S.
Poland plans to introduce a 3% digital tax on large digital platforms, targeting tech giants like Amazon, which could trigger international trade frictions.
Payment service providers EBANX and Pagaleve have launched the 'Pix 4x' installment payment plan, allowing Brazilian consumers to pay in four installments via the Pix system without needing a credit card. This move aims to lower the payment threshold in Brazil's e-commerce market.
The U.S. Consumer Product Safety Commission (CPSC) has issued a warning regarding Sperax treadmills, citing serious safety hazards and urging consumers to immediately stop using them. The product was sold on several major e-commerce platforms, including Amazon and Walmart.
The global cross-border e-commerce logistics market is expected to reach $218.68 billion by 2026. The industry is transitioning to AI-driven 'agent-based logistics', with intelligent inventory management and demand forecasting becoming key to enhancing fulfillment efficiency.
Walmart has launched the 'Hot Item Incentive Program' that allows sellers to earn up to 100% in commission reductions and storage fee discounts by maintaining competitive pricing and utilizing WFS or 2-day delivery, aimed at enhancing conversion rates for core products on the platform.
By 2026, global cross-border e-commerce GMV is expected to reach $1.3 trillion, a year-on-year growth of 19%. However, uncertainty in tariff policies and exchange rate fluctuations have become major operational risks for DTC brands.
TikTok Shop has adjusted its seller recruitment policy to officially allow established sellers from platforms like Amazon, eBay, and Walmart to join. Applicants must meet specific GMV and store rating requirements to attract more quality products.