Amazon Completely Cuts Off Seller Communication with Negative Review Buyers
Amazon has closed the functionality allowing sellers to proactively contact buyers with negative reviews, meaning sellers can no longer intervene directly or request buyers to change their reviews, further enhancing buyer privacy protections.
重要な事実は何ですか？
- 1Change: Closure of proactive contact with negative review buyers
- 2Affected Parties: All Amazon third-party sellers
何が起きたのですか？
Amazon recently announced that it has completely closed the functionality allowing sellers to proactively contact buyers with negative reviews. This policy change will affect all Amazon third-party sellers. The purpose of this measure is to reduce harassment of buyers and maintain the objectivity and fairness of the review system. Amazon aims to enhance the shopping experience for buyers, allowing them to freely express their evaluations without external interference. Additionally, sellers must adapt to this adjustment and can no longer request buyers to change reviews through internal messaging.
越境ECセラーにとって何を意味しますか？
Sellers need to shift their operational focus towards preventing negative reviews by enhancing product quality and after-sales service, rather than attempting to remedy issues post-factum. Emphasizing a quality shopping experience is crucial to lowering the rate of negative reviews.