Amazon Fully Shuts Down Seller-Initiated Contact with Buyers Who Leave Negative Reviews
Amazon has disabled sellers’ ability to proactively contact buyers who leave negative reviews. Sellers can no longer directly intervene or ask buyers to revise negative reviews through buyer-seller messaging, further strengthening buyer privacy protections.
What are the key facts?
- 1Change: Proactive contact with buyers who leave negative reviews disabled
- 2Scope: All Amazon third-party sellers
What happened?
Amazon recently announced that it has fully closed the function allowing sellers to proactively contact buyers who leave negative reviews. The policy change affects all Amazon third-party sellers. It is intended to reduce buyer harassment and preserve the objectivity and fairness of the review system. Amazon hopes the policy will improve the shopping experience by allowing buyers to post reviews freely without outside interference. Sellers must adapt to the change and may no longer use buyer-seller messaging to ask buyers to revise negative reviews.
What does this mean for cross-border sellers?
Shift operations toward preventing negative reviews through product quality and after-sales service rather than relying on post-review intervention. Prioritize a high-quality shopping experience to reduce the negative-review rate.