Amazon Updates Seller Fulfillment Processing Time Requirements
Amazon announces that from June 29, 2026, stricter processing time requirements will be implemented for seller-fulfilled (FBM) items. Sellers must ensure that the processing time set in the backend matches actual shipping speed, and standards for SFP and Premium Shipping will be raised.
重要な事実は何ですか？
- 1Effective Date: June 29, 2026
- 2Adjustments: Processing times for FBM SKUs must match actual shipping speeds
- 3Impact: Standards for SFP and Premium Shipping raised
何が起きたのですか？
Amazon's new regulations require that the processing time for seller-fulfilled orders match actual logistics performance, aimed at enhancing consumer trust in shipping times. Furthermore, the time standards for SFP (Seller Fulfilled Prime) and premium shipping services have been increased. Sellers need to update their backend settings promptly to avoid negative impacts on customer experience or loss of sales opportunities due to non-compliance.
越境ECセラーにとって何を意味しますか？
Sellers engaged in fulfillment by merchant need to reassess their logistics timeliness and update their backend processing time settings promptly to avoid account performance issues or loss of eligibility for delivery programs due to non-compliance.