Amazon updates handling-time requirements for seller-fulfilled orders
From June 29, 2026, Amazon will impose stricter handling-time requirements on seller-fulfilled (FBM) products.
What are the key facts?
- 1Effective date: June 29, 2026
- 2Adjustment: Handling times for seller-fulfilled SKUs must match actual dispatch speed
- 3Program impact: Higher SFP and Premium Shipping standards
What happened?
Amazon’s new rules require handling times for seller-fulfilled orders to match actual logistics performance, with the aim of strengthening consumer confidence in delivery times. Delivery-time standards for SFP (Seller Fulfilled Prime) and Premium Shipping services have also been raised. Sellers need to update their settings promptly to avoid customer-experience issues or lost sales opportunities caused by inadequate handling-time performance.
What does this mean for cross-border sellers?
Seller-fulfilled sellers should reassess logistics speed and promptly update handling-time settings to avoid account-performance damage or losing eligibility for delivery programs.